Senior Product Marketing Strategist (Investment Products)

Location: Boston Area (Hybrid )

About the Opportunity

Our client, a highly respected investment management firm, is seeking an experienced Senior Product Marketing Strategist to join its growing marketing team. This is an exciting opportunity for a strategic marketing professional with investment management experience who enjoys developing compelling product positioning, launching innovative marketing campaigns, and partnering closely with sales and investment teams.

Working in a collaborative, fast-paced environment, you'll play a key role in bringing investment products to market while creating marketing strategies that engage financial professionals and support business growth.

This role is targeting 105-170k plus bonus

Key Responsibilities

Develop and execute strategic marketing plans for a portfolio of investment products.
Create compelling product positioning, messaging, and sales enablement materials.
Partner with sales leadership, investment professionals, and marketing teams to support go-to-market initiatives.
Lead product launches from concept through execution, developing marketing collateral and promotional campaigns.
Produce high-quality content designed for financial advisors and intermediary clients.
Analyze market trends, competitive intelligence, and client feedback to enhance product positioning and identify new opportunities.
Collaborate across multiple departments to ensure consistent messaging and successful campaign execution.
Measure campaign effectiveness and recommend strategies to improve engagement and business results.

Qualifications

Bachelor's degree or equivalent experience.
Approximately 8+ years of experience in product marketing, investment marketing, or financial services marketing.
Strong knowledge of investment products, including mutual funds, ETFs, or related investment vehicles.
Experience developing marketing strategies, positioning, and go-to-market plans.
Excellent written, verbal, and presentation skills.
Proven ability to influence cross-functional teams and manage multiple priorities.
Strong analytical, project management, and organizational skills.
Creative thinker with the ability to translate complex investment concepts into compelling marketing messages.

Why Join This Team?

Hybrid work schedule (3 days in the office)
Collaborative and innovative culture
Opportunity to work with industry-leading investment professionals
High-visibility role with meaningful business impact
Competitive compensation and comprehensive benefits
Excellent career growth and advancement opportunities

If you're an experienced investment marketing professional looking to take the next step in your career, we'd love to speak with you.

Want more information?