PR Manager

We are looking for an experienced PR Manager to nurture a strong industry network, increase awareness and develop an enviable image by developing and executing effective communication and media relations programs.

You will design, implement and monitor effective PR strategies that align with our business goals. Our ideal candidate has a solid Comms background and demonstrable experience and network in the industry.

Responsibilities

• Develop a marketing communications plan including strategy, goals, budget and tactics
• Develop media relations strategy, seeking high-level placements in print, broadcast and online media
• Coordinate all public relations activities
• Direct social media team to engage audiences across traditional and new media
• Leverage existing media relationships and cultivate new contacts within business and industry media
• Manage media inquiries and interview requests
• Create content for press releases, byline articles and keynote presentations
• Monitor, analyze and communicate PR results on a quarterly basis
• Evaluate opportunities for partnerships, sponsorships and advertising on an on-going basis.
• Build relationships with thought leaders to grow industry awareness
• Maintain a keen understanding of industry trends and make appropriate recommendations regarding communication strategy surrounding them

Requirements

• Proven working experience in public relations required
• Proven track record designing and executing successful public relations campaigns at both a local and national level
• Strong relationships with national business and industry media outlets
• Experience in acting as a company spokesperson; comfortable and skilled in both broadcast and print media interviews
• Exceptional writing and editing skills
• Solid experience with social media including blogs, Facebook, Twitter, etc.
• Event planning experience
• BA/MA degree in Marketing, Advertising, Communications or a related discipline