Paid Search Expert / Digital Marketing Manager

Posted 08/23/2022 By Katie OConnell

One of our best clients is looking for a Paid Search Expert/ Digital Marketing Manager to join their growing team!

Competitive compensation and benefits! Exciting time to join!! This is a HYBRID Schedule!

Responsibilities:

  • Oversee and Create paid search campaigns
  • Monitor and analyze web analytics and campaign performance
  • Define campaign budgets, aligning campaign goals and ensuring adherence to search optimization principles
  • Utilize Google and Bing
  • Manage all online marketing initiatives including development, implementation, monitoring, and optimization of online advertising and SEO campaigns.
  • Create and present monthly and weekly reports with analysis of paid search campaign performance along with strategic recommendations for continual improvement
  • Identify trends and insights across search campaigns to discover areas for campaign growth or improvement
  • Maintain and improve the health of paid search campaigns through ongoing optimization and testing
  • Manage the creation of large keyword lists.
  • Partner with the ecommerce team to ensure product specific strategies and campaigns are aligned with inventory
  • Design and execute A/B and multivariate testing for paid digital marketing campaigns applying learned insights to future marketing strategies

Qualifications:

  • Bachelor’s degree in Marketing or related field required, MBA preferred
  • Experience managing multi-channel paid media campaigns
  • 7 years of digital marketing experience
  • Media and campaign development experience across all digital channels, including demand generation and search
  • Working knowledge of website best practices, content management systems and analytics tools
  • Understanding of data privacy and compliance requirements
  • Passion for creative storytelling and track record of writing and developing compelling content
  • Proactive self-starter and team player, comfortable working with diverse teams and taking initiative
  • Advanced Excel required


Want more information?

Complete the form below and Katie will follow up with you to discuss this position, or you can call her at 508-732-7218.

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