Paid Search Expert / Digital Marketing Manager

One of our best clients is looking for a Paid Search Expert/ Digital Marketing Manager to join their growing team!

Competitive compensation and benefits! Exciting time to join!! This is a HYBRID Schedule!

Responsibilities:

• Oversee and Create paid search campaigns
• Monitor and analyze web analytics and campaign performance
• Define campaign budgets, aligning campaign goals and ensuring adherence to search optimization principles
• Utilize Google and Bing
• Manage all online marketing initiatives including development, implementation, monitoring, and optimization of online advertising and SEO campaigns.
• Create and present monthly and weekly reports with analysis of paid search campaign performance along with strategic recommendations for continual improvement
• Identify trends and insights across search campaigns to discover areas for campaign growth or improvement
• Maintain and improve the health of paid search campaigns through ongoing optimization and testing
• Manage the creation of large keyword lists.
• Partner with the ecommerce team to ensure product specific strategies and campaigns are aligned with inventory
• Design and execute A/B and multivariate testing for paid digital marketing campaigns applying learned insights to future marketing strategies

Qualifications:

• Bachelor’s degree in Marketing or related field required, MBA preferred
• Experience managing multi-channel paid media campaigns
• 7 years of digital marketing experience
• Media and campaign development experience across all digital channels, including demand generation and search
• Working knowledge of website best practices, content management systems and analytics tools
• Understanding of data privacy and compliance requirements
• Passion for creative storytelling and track record of writing and developing compelling content
• Proactive self-starter and team player, comfortable working with diverse teams and taking initiative
• Advanced Excel required