Marketing Content Manager

Posted 10/19/2021 By Katie OConnell

A fast-growing SAAS start up located in Boston is looking for a creative, content guru to join them. This person will help to build the content strategy and manage all their content creation. This is a mission driven group who is passionate about their cause.

Responsibilities:

  • Creating and running a "content factory" that provides a unified request and fulfillment process for marketing assets, and helps us scale our support for sales and field marketing teams, as well as paid programs and syndication partners
  • Directly developing and managing contributors for new e-books, case studies, articles, blogs, and social snapshots, press releases, email marketing messages etc.
  • Partnering with product team to ensure there is a regular cadence of content to highlight new features and drive adoption, both inside and outside of the company
  • Edit content produced by team members as well as our partner PR firm.
  • Utilize Google analytics and social media analytics tools to improve content performance.
  • Managing our global content calendar and acting as an SME to both internal teams and partners on content marketing best practices, formats, and metrics
  • Working with community squad to support earned media campaigns and develop new syndication relationships with target trade and business media outlets
  • Stay up to date with latest industry trends and customer challenges
  • Serve as an exemplary writer, consistent with our company’s tone and mission.

Qualifications:

  • Must have 3+ years of experience as a content marketer, copywriter, or content manager in a relevant field.
  • Proficiency with Google Analytics and WordPress.
  • Writing experience in the tech industry is desirable as well as B2B.
  • Writing samples will be required for submission to our client.
Want more information?

Complete the form below and Katie will follow up with you to discuss this position, or you can call her at 508-732-7218.

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