This position is remote but you must reside in the United States
As an Email Marketing Manager, you will play a crucial role in optimizing Customer Relationship Management (CRM) throughout the entire customer journey. You will collaborate cross-functionally with sales teams, customer member support, and other departments to design and implement automated email nurture campaigns, push/reminder sequences, and strategic marketing partnerships. Additionally, you will lead the social media strategy, oversee content creation, and execute SEO strategies through blogs and other channels.
- CRM Optimization:
- Develop and execute a comprehensive CRM strategy to optimize the customer journey at every stage.
- Implement automated email nurture campaigns and push/reminder sequences for enhanced customer engagement and retention.
- Collaborate with sales teams, customer member support, and other departments to align email marketing strategies with overall business goals.
- Ensure seamless integration of email campaigns with other marketing initiatives for a cohesive customer experience.
- Facilitate and nurture strategic marketing partnerships between the company and various agencies to expand reach and enhance marketing effectiveness.
- Negotiate and manage partnerships, ensuring alignment with business objectives.
Social Media Strategy:
- Spearhead the social media strategy, overseeing content creation and ensuring alignment with brand messaging.
- Develop and execute plans for designated landing pages to enhance the impact of social media efforts.
- Execute SEO strategies through content creation, including blogs and other relevant channels.
- Stay abreast of industry trends and algorithm changes to ensure the effectiveness of SEO efforts.
Analytics and Reporting:
- Monitor and analyze the performance of email campaigns, social media initiatives, and SEO efforts.
- Provide regular reports and insights to inform decision-making and optimize marketing strategies.
- Bachelor’s degree in Marketing, Communications, or a related field.
- Proven experience in email marketing, CRM optimization, and cross-functional collaboration.
- Demonstrated success in developing and executing automated email campaigns and push/reminder sequences.
- Strong negotiation and relationship-building skills for marketing partnerships.
- Proficiency in social media strategy and content creation.
- Experience in executing SEO strategies through blogs and other content channels.
- Analytical mindset with the ability to interpret data and make data-driven decisions.
- Successful optimization of CRM strategies resulting in improved customer engagement and retention.
- Establishment of strategic marketing partnerships contributing to business growth.
- Successful implementation of social media strategies and content creation with measurable impact.
- Execution of SEO strategies leading to improved search engine rankings.
This role offers an exciting opportunity to lead and shape comprehensive marketing strategies, collaborate across departments, and contribute to the growth and success of the company through effective email marketing, partnerships, and online presence.
If this sounds like you, kindly apply and we will reach out if it is a mutual fit.