Director of Growth Marketing

Remote – East Coast | NYC Meetings 1–2x/Month

$150,000–$160,000

Ready to Build the Next Phase of Growth for a Global Consumer Brand?

We are partnering with a growing, global consumer membership organization seeking an accomplished Director of Growth Marketing to lead its next phase of customer acquisition and growth.

This is a remote East Coast opportunity, with a preference for candidates located in the New York City or Boston areas. Candidates must be able and willing to travel to New York City for in-person meetings approximately 1–2 times per month, depending on business needs.

We’re looking for a marketer who brings the best of both worlds: high-level growth strategy AND hands-on execution. You should be comfortable developing the growth roadmap, analyzing performance and presenting recommendations to leadership—but also rolling up your sleeves to launch initiatives, test channels, manage partners, and drive results.

What You’ll Do

• Own the overall growth and customer acquisition strategy, with a focus on expanding the qualified prospect pipeline

• Build a scalable, diversified acquisition strategy that reaches audiences beyond traditional paid media

• Lead digital acquisition across paid search, paid social, CRM, lifecycle marketing, social media, and emerging channels

• Analyze lead sources, audience targeting, campaign performance, conversion paths, and ROI to identify growth opportunities

• Build and manage a clear growth roadmap balancing immediate wins with longer-term initiatives

• Identify and develop strategic partnerships that introduce the brand to highly qualified audiences

• Expand referral, community, and customer-led growth programs

• Establish and monitor KPIs including CPL, CPA, conversion rates, channel quality, and ROI

• Partner closely with Sales and customer-facing teams to improve conversion and the overall customer journey

• Use social media strategically for both acquisition and community building

• Manage and develop a small internal team while overseeing external agencies and partners

• Present performance insights, testing results, and growth recommendations to senior leadership

• Help build the processes, infrastructure, and capabilities needed to support continued growth

What We’re Looking For

• 8+ years of growth marketing, digital marketing, customer acquisition, or related experience

• Demonstrated success building and optimizing customer acquisition funnels

• Strong expertise across paid search, paid social, CRM, lifecycle marketing, analytics, audience targeting, social media, and conversion strategy

• Experience developing acquisition channels beyond traditional paid media

• Experience with partnerships, referrals, community-led growth, or similar strategies

• Strong command of acquisition metrics including CPL, CPA, conversion, channel performance, and ROI

• Experience managing agencies and external marketing partners

• Previous experience managing and developing direct reports

• Strong analytical skills with the ability to turn data into actionable growth strategies

• Excellent communication and presentation skills

• A proactive, entrepreneurial mindset with strong ownership and follow-through

• Most importantly, the ability to take an initiative from strategy all the way through hands-on execution

Experience in travel, hospitality, luxury, membership, lifestyle, or another premium consumer category is a plus, but not required.

Why Consider This Opportunity?

This isn't a role where you'll simply create a strategy and hand it off to someone else.

You'll have the opportunity to build and shape the growth function, introduce new acquisition channels, influence the customer journey, test new ideas, and make a visible impact on an expanding global business.

You'll have the reach and resources of an established international organization combined with the entrepreneurial environment of a growing business.

Compensation & Benefits

Base Salary: $150,000–$160,000, based on experience and location

Benefits include comprehensive medical, dental, and vision insurance; 401(k) with company match; generous PTO; paid parental leave; home-office equipment reimbursement; flexible remote work; team events and gatherings; and a unique travel-related employee benefit.

Location: Remote – East Coast

NYC Travel: Approximately 1–2 times per month, depending on business needs

If you're a strong growth marketer who loves the combination of strategy, analytics, creativity, testing, and hands-on execution, we'd love to hear from you.

Apply today or reach out directly for additional information.

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