Director of Field and Channel Marketing
$180 – 190K plus bonus!
Do you like building things?? So do we!!
Our client, an early-stage start-up that is in the business to help build, deliver, and scale apps is in the process of adding a new Director of Field and Channel Marketing to our staff.
We are looking for a marketing star who is ready for the challenge of driving strategy and execution for an exciting, global, aggressive company. We are looking for a hands-on Director that can start as an individual contributor that will build a team. We need someone with the agility to manage a diverse set of programs/projects that will be key drivers of our pipeline and revenue. This person is responsible for the alignment and execution of our global campaigns in the Americas region.
Duties:
Plans, organizes, and executes marketing programs to generate the highest number of qualified leads and conversion to pipeline
Works closely with the Sales team to develop a marketing plan and programs that support revenue growth goals.
Duties & Responsibilities:
- Partner with sales and channel teams to create field marketing plans to meet pipeline growth and revenue objectives
- Work with channel partners to develop joint value propositions and execute joint go-to-market campaigns
- Strengthen sales alignment to gain buy-in and participation in marketing programs, and to get valuable feedback on how programs and messaging are received
- Develop and execute compelling marketing programs (including digital, promotions, direct marketing campaigns, etc.) to drive lead generations for both channel and direct sales.
- Accurately measure campaign effectiveness, managing to key metrics such as cost per lead, cost per opportunity, cost per conversion, overall ROI, etc.
- Strategize and create internal and external- facing content assets to enable channels and sales
- Develop and manage field events (industry tradeshows, hosted events – virtual and onsite, etc.) from ideation to execution and post-event follow up
- Assist with other marketing activities as applicable
- Partners with Inside Sales to execute inbound and outbound call campaigns and lead engagement tactics
- Manages the program calendar and keep projects running in coordination and on schedule
- Manages and updates salesforce.com campaigns
- Attends relevant trade shows and events
- Reports weekly/monthly on the status of field/channel marketing activities
- Coordinates channel partner activities and reporting in salesforce.com
- Manages e-mail marketing campaigns in Pardot
- Analyzes the campaign results and recommends improvements through new tools, vendors, or tactics
- Tracks and reports campaign progress back to leadership, stakeholders, and channel partners
- Sources, negotiates, and manages relationships and contracts with outside partners
- Manages budget, invoicing, and accounting for all field expenses
Knowledge, Skills, Abilities:
- A desire to be part of a world-class marketing team which is driven to make a difference in the market and be part of a great success story
- Recent experience with email strategies and tactics
- Self-direction, passion, and a drive for quality
- Strong determination and discipline to advance projects and achieve high-quality outcomes
- Proven ability to innovate in program strategies, creative execution, and revenue generation
- A clear understanding of how to align programs to support the buyer’s journey and demand generation/marketing program goals
- Ability to manage complex projects and collaborate within the marketing team, across cross-functional teams, and global geographies
- Excellent communication skills
- Good knowledge of HubSpot
Education/Experience:
- Bachelor’s degree in Marketing, Advertising, or related discipline
- 7 to 15 years proven B2B marketing experience
- Experience in the technology field and/or with a channel distribution model