$175 - $185K plus bonus!

Do you like building things?? So do we!!

Our client, an early stage start-up that is in the business to help build, deliver and scale apps is in the process of adding a new Director of Demand Generation to our staff.

Job Description

The Director Digital Demand Generation leader is responsible for building and driving the digital demand generation strategy that creates marketing pipeline contribution to support the business and sales strategy. You have extensive experience with driving pipeline contribution in a SaaS based selling model across all customer segments (Large Enterprise, commercial and SMB). The digital demand programs targeted to the Global accounts will be through Account Based Marketing and Account Based Selling approaches. The demand programs will create a flow of leads based on user personas for new customer acquisition, customer retention and expansion workstreams across each stage of their journey. The Digital Demand leader will collaborate closely with Product Marketing, Content Strategy, Field/Partner Marketing, Sales and Operations functions on strategy, messaging, program tactics and timing of campaigns.

Responsibilities

Lead, build, drive campaigns for new business, expansion, customer retention
Expert Level at Salesforce - including Campaigns, integrations with marketing platforms, APIs, Apex, and all integration related admin functions
Expert Level Hubspot
Expert Level at SEO, Google Adwords, Google Analytics, Linkedin Ads
Expert Level at ROI for digital campaigns and demand gen
Expert Level of demand generation landscape and vendors
Expert Level at Web analytics tools
Advanced Level at Wordpress, including integrations with forms and other plugins
Own lead scoring and lead nurture program
Manage and plan demand generation program budget
Own, report and make recommendations on programs to execute based on program lead & ROI dashboards
Collaborates closely with Content Strategy, Product Marketing, Field/Partner Marketing teams
Develop and monitor timelines and marketing calendar, to ensure cohesive, coordinated execution across the organization
Manage vendor relationships, onboarding, administrative tasks, day-to-day communications, and traffic
Keep a constant pulse on campaign performance, lead follow up and program optimization per channel and segment
Monitor campaign funnel metrics and continuously improve on conversion rates
Work closely with the rest of the marketing team to ensure we are driving marketing attributed pipeline and revenue
Providing clear direction to the design and content marketing team members on needed deliverables

Requirements

10+ years in B2B enterprise demand marketing experience (SaaS)
Minimum of 5 years’ experience using Salesforce, Marketing Automation, and MarTech Tools (ABM)
Knowledge of current best practices and new strategies for digital, ABM and lead generation marketing
Analytical mindset
Ability to innovate and build functions from scratch
Ability to create great collaboration with very diverse teams
Ability to prospect and market concepts to new and existing accounts while interpreting complex information
Strong written and verbal communication skills
Ability to influence others and prepare for emerging customer needs
Highly motivated and results-oriented personality with strong desire to succeed
Bachelor’s degree with a Marketing or Business focus Required

Sorry, this position is filled.