As our Demand Generation Manager, you’ll lead the strategy and execution of full-funnel, multi-channel campaigns—driving leads, accelerating pipeline, and fueling revenue growth. You’ll collaborate closely with sales, marketing, product, and operations to align messaging and targeting with our Ideal Customer Profile (ICP).

What You’ll Be Doing

Own and drive the full-funnel demand generation strategy to meet monthly and quarterly pipeline goals
Launch and manage campaigns across paid media (LinkedIn, Google, retargeting), email, ABM, events, and content syndication
Optimize campaign performance with a sharp focus on lead quality, conversion rates, and ROI
Partner with sales to align lead handoffs and improve MQL → SQL → Opportunity conversion
Collaborate with design and content teams to create tailored assets across the funnel
Build and manage marketing automation workflows in platforms like HubSpot or Marketo
Report on KPIs, including pipeline, CAC, CPL, and conversion rates to drive continuous improvement
Refine GTM messaging, personas, and targeting strategies with the sales team

What We’re Looking For

3–5 years of B2B demand generation experience, ideally within SaaS, AI, robotics, supply chain, or manufacturing tech
Proven success in driving qualified pipeline and revenue growth in mid-market or enterprise segments
Strong background managing paid media, email campaigns, and nurture workflows
Hands-on experience with marketing automation tools (HubSpot, Marketo) and CRM platforms (Salesforce or HubSpot)
Analytical mindset with a strong understanding of campaign performance metrics and attribution

Bonus if you’re familiar with ABM tools or platforms like 6sense, Clearbit, or RollWorks, and have experience marketing to industrial buyers

Want more information?