CRM Manager

CRM MANAGER – NEW ENGLAND- HYBRID SCHEDULE- 1X A WEEK IN BOSTON

Customer Relationship Manager is responsible for overseeing the end-to-end execution of marketing campaigns for our firm.

ESSENTIAL DUTIES & RESPONSIBILITIES:

• Oversee the end-to-end execution of marketing campaigns in Hubspot to increase subscriber engagement & lifetime value.
• Manage email production: creation, planning, scheduling, executing, testing and optimization of campaigns including audience segmentation, A/B testing, quality assurance & deployment.
• Work with VP and Brand Managers to define communication strategy to increase subscriber engagement, loyalty and to drive new & returning subscribers to the service.
• Work with data teams & software to segment audiences
• Look for opportunities to cross promote across brands and increase the lifetime value of customers.
• Create and manage customer workflows.
• Analyze and report on manual and automated campaigns.
• Work closely with other marketing channels and creative team to manage campaigns.
• Create first draft copy of communications in collaboration with brand managers.
• Become the subject matter expert on HubSpot and our CRM execution.
• Strategize, design, and implement high-impact email and SMS marketing campaigns that align with the company's marketing goals.
• Analyze campaign performance metrics, deriving actionable insights.
• Stay plugged in to the dynamic world of email marketing; be the go-to expert on emerging trends, technologies, and best practices.

EDUCATION/EXPERIENCE:

• Bachelor’s degree in marketing, Communications, or other relevant fields
• 2+ Years Digital Marketing Experience
• Previous experience with Hubspot or other ESP knowledge preferred.
• Comfortable writing engaging copy according to each brand’s tone and guidelines.
• Working knowledge of Microsoft Office, particularly MS Excel
• Bonus: Working knowledge of HTML programming and HTML editors

Skills:

• Customer Relationship Management (CRM)
• Search Engine Optimization (SEO)
• Content Strategy
• Marketing Strategy
• Marketing Partnership Marketing

If this sounds like you, kindly apply and we will reach out if it is a mutual fit.